Hassan is a senior sports business and commercial executive with extensive experience across sports marketing, sponsorship, media rights, partnerships, and business development. He currently serves as Commercial Director at the Confederation of African Football (CAF), where he leads the commercial strategy and revenue generation across CAF’s competitions and commercial portfolio. Hassan holds a Bachelor’s degree in Economics from the American University in Cairo (AUC), a Master’s degree in Sport Management from University of San Francisco, and is a graduate of the FIFA Master in International Management, Law and Humanities of Sport. He is also pursuing a Doctor of Business Administration (DBA) in Sports Administration.
Experience
Commercial Director
Confederation Africaine de Football (CAF) · Full-time
since January 2023
Commercial Assets Director
Sela Sport · Full-time
September 2016 – January 2023
Team Services Coordinator Local Organizing Committee Dates EmployedJun 2018 – Jul 2018
2018 FIFA World Cup Russia™
June 2018 – July 2018
VIP Guest Services and Hospitality Intern
Local Organizing Committee, 2014 FIFA World Cup Brazil ™
May 2014 – July 2014
Marketing Account Executive
LeadDog Sport Marketing Group, USA
December 2012 – March 2014
Fan Relations Intern
San Jose Earthquakes Soccer, MLS
August 2011 – November 2011
Education
Master's Degree
University of San Francisco
Sport Management
2012
Bachelor Degree
American University in Cairo
Economics
2005