I'm Alessandro, Product Manager for Tennis Racquets at HEAD, where I get to turn a lifelong love of tennis into my day job. Before the FIFA Master, I spent seven years in brand and product management across beauty, luxury, and hospitality, including nearly five years at L'Oréal. Italian by passport but raised all over the world, I came to the FIFA Master to bring my marketing background into sport, and I couldn't be happier with where it led!
Experience
Global Product Manager
HEAD
since September 2026
Kennelbach, Austria
Consultant – Brand Strategy & Partnerships
Horizon / By Lifestyle Group
March 2023 – December 2024
Senior Product Manager – Category Strategy & Brand Growth
L'Oreal
September 2017 – April 2022
Education
Bachelor of Commerce
McGill University
International Business & Strategic Management
2014
International Master (MA)
De Montfort University, SDA Bocconi, University of Neuchatel
FIFA Master - International Master (MA) in Management, Law and Humanities of Sport
2025