I've spent almost two decades building brands and commercial teams in some of the world's toughest markets. In July 2026 I finished the FIFA Master, closing the gap between the career I built and the game I came from. Football came first. I represented Papua New Guinea at senior, U23 and U20 level, then joined the Local Organising Committee for the FIFA U20 Women's World Cup Papua New Guinea 2016, delivering brand protection, activations and venue marketing for the biggest FIFA tournament my country has hosted. Commercially: brand and activation roles with Nestlé across Australia and the Pacific; then a 140-person commercial organisation built through the bemobile -->Kumul Telikom -->Telikom merger, growing the 4G/LTE active base 440% against a competitor holding 90–95% market share; most recently a 20+ brand portfolio at Pacific Industries, including Pepsi, Mountain Dew, Gold Spot, Vita and Scoops. The FIFA Master (Class 26: De Montfort, SDA Bocconi, Neuchâtel) sharpened all of it. My final group project, "From the Pitch to the Next Chapter," compared how women footballers prepare for post-career transition across England, Spain, Papua New Guinea and Liberia, four very different football ecosystems with one problem the game still has yet to figure out. What I bring: commercial rigour from FMCG and telecoms, event delivery from a FIFA tournament, and a read on emerging football markets that comes from having played in one. I'm now looking for roles in sport business strategy, commercial and partnership development, or federation and competition management. A dual PNG/US citizen, open to relocating. Always happy to talk football, emerging markets or player welfare, do get in touch.
Experience
National Marketing Manager
Pacific Industries Limited
August 2023 – June 2025
Head of Sales and Marketing
Telikom Limited
December 2021 – February 2023
Marketing & Sponsorship Coordinator
Local Organising Committee for the FIFA U20 Women's World Cup Papua New Guinea 2016
January 2016 – December 2016
Education
Bachelor of Business
Queensland University of Technology
Marketing and International Business
2003