Back to Home
Veronika Muehlhofer

Veronika Muehlhofer

FMA 2004ATDirector of Competitions · International Ice Hockey Federation (IIHF)Zurich, CH

With more than 25 years’s experience at the intersection of international sport, governance, and events, I bring a proven record of leadership on the global stage. My career includes management roles across 9 Olympic Games and numerous World & European Championships, alongside a decade of governance, management, and development responsibilities within national and international federations. As the founder of a successful consultancy in sports and event management, I combine entrepreneurial agility with board-level governance expertise. I currently serve on the Board of Rugby Europe and the Swiss Rugby Union, and as a Council member of World Rugby, proudly representing Rugby Europe’s 47 member unions at the world stage. These experiences have deepened my ability to navigate complex stakeholder landscapes, shape strategic direction, and strengthen organizational impact. Multilingual and culturally fluent, I thrive in international environments and am driven by a clear belief the sport is not just an industry, but a powerful vehicle for unity, growth, and transformation. I constantly aim to channel this vision into leading organizations, inspiring teams, and building strategies that leave a lasting legacy.

Experience

  • Director of Competitions

    International Ice Hockey Federation (IIHF)

    since August 2026

  • Event/Venue General Manager, Hockey 1

    Milano Cortina 2026 Organising Committee of the Olympic and Paralympic Winter Games

    October 2024 – May 2026

  • Venue Press Operations Manager

    Paris 2024 Organizing Committee for the Olympic and Paralympic Games

    September 2021 – September 2024

  • CEO

    Swiss Rugby Union

    June 2013 – September 2021

  • Council Member

    World Rugby

    since May 2018

  • Board Member

    Rugby Europe

    since March 2018

  • CEO & Founder

    Millionsports GmbH

    since September 2011

  • Venue Media Manager

    Tokyo 2020 Organizing Committee for the Olympic and Paralympic Games

    June 2021 – August 2021

  • Venue Media Manager

    PyeongChang 2018 Organizing Committee for the Plympic and Paralympic Winter Games

    January 2018 – March 2018

  • Consultant

    European Professional Club Rugby (EPCR)

    November 2015 – July 2017

  • Venue Photo Manager

    Rio 2016 Organizing Committee for the Olympic and Paralympic Games

    May 2016 – September 2016

  • Deputy Venue Media Manager

    London 2012 Organizing Committee for the Olympic and Paralympic Games

    June 2012 – August 2012

  • Event Manager

    International Ice Hockey Federation (IIHF)

    August 2006 – August 2011

  • Competition Manager, Ice Hockey

    Torino 2006 Organizing Committee for the Olympic and Paralympic Winter Games

    August 2004 – June 2006

Education

  • Master's

    FIFA Master

    Sports Management

    2004

  • Master's

    Stanford University

    Sociology

    2001

  • Bachelor's

    Stanford University

    Economics

    2001