I am a sports business consultant with over 20 years of experience spanning the private and non-profit sectors. I built a career in the sports and media industries working with sports organizations, brands and NPOs. A multipotentialite driven by curiosity, creativity and the stories of people, I've led projects in strategic development, global partnerships, operations and communications. Passionate about mentorship, I've supported the growth of women and emerging professionals both within organizations and independently. A graduate of the FIFA Master, a VP of the FIFA Master Alumni Committee and board member of Africa Sports Unified, my work is driven by a commitment to growth and purposeful leadership in sport. I also like building 3D model puzzles in my spare time.
Experience
Head of Operations
footballco
since May 2018
Sports Business consultant
Independent
since September 2009
Global
Sport Communication and Marketing consultant
Freelancer
Assistant editor
GOAL South Africa
February 2015 – August 2026
South Africa
Head of Operations (in addition to Deputy Managing Editor responsibilities}
Footballco [GOAL Africa}
May 2018 – July 2023
Deputy Managing Editor
GOAL Africa
September 2015 – April 2018
Co-Director
MuseArt Productions
January 2013 – February 2015
South Africa
CRM Coordinator
MTN Business
December 2009 – May 2010
Marketing Assistant and Special Projects
Boundary Breakers
June 2005 – September 2009
South Africa
Education
B.Com Marketing Management (Honours)
University of Johannesburg (then called RAU)
Marketing and Business
2001
B.Com Marketing Management (Honours)
University of Johannesburg (then called RAU)
Marketing and Business
2001
CIES Sport Management Certificate
CIES/NMMU
Sport management
2011
CIES Sport Management Certificate
CIES/NMMU
Sport management
2011
FIFA Master
CIES
Sport Management, Humanities and Law
2013
FIFA Master
CIES
Sport Management, Humanities and Law
2013
Other
Sports Business Institute Barcelona
Football Digital Marketing & Social Media Online
2019